Thrace Plastics Group, a leading force in the food packaging industry in Southeastern Europe, and Coffeeco Upcycle, a pioneer in the circular economy, are joining forces to utilize coffee grounds through Thrace’s environmentally focused platform, "In the Loop."

This platform, which applies circular economy practices—REDUCE, REUSE, UPCYCLE—promotes an environmentally responsible, economically efficient, and innovative business model for the Greek market. Coffeeco Upcycle is a leader in circular economy initiatives, advancing sustainable production through globally patented processes. The company has developed a new raw material that incorporates coffee residues, offering an eco-friendly alternative for the international plastics market.

This collaboration aims to provide an innovative solution to the current challenges in coffee waste management. Creating plastics that contain organic coffee fibers is a decisive step toward adopting a circular economy model.